When clients need a lawyer today, they don't just browse; they ask GenAI.

Online visibility today is less about appearing top ranked on search engines via search engine optimisation (SEO) but more about having your articles or newsletter content summarised inside an AI-generated recommendation in response to prospective clients’ web searches. To stay relevant, law firms must understand the transformation from search engines to AI-powered answer engines.

The panellists will share their perspectives of the considerations to be deliberated in order to move from awareness of this paradigm shift to adoption of AI tools for
implementing the necessary changes.

A subject matter expert on internet publication will provide an overview of how the paradigm shift came about and explore emerging AI tools that can assist legal
practitioners and law practices ensure that their insights published online can be found in this new era of web browsing dynamics.

While this webinar is not about prompt engineering, Jatin has generously offered, after the webinar, to provide a cheat sheet of prompt best practices that lawyers can use directly to implement their understanding of AI-assisted internet publishing for law practices. The structure and specificity of the prompts is optimised to minimise spending on tokens.